10 Google Plus Tips Revamped For 2013
Sounds pretty good don’t it? Below is my Top 10 Google+ Tips, but it’s missing one, there’s only 9 plus tips. So…. The best G+ tip submitted by commenters here on the blog post wins inclusion in my new Guide To Google Plus Marketing that will be downloaded by a few hundred thousand in the next year.
Here we go now…
#10 – Set the post to public before you type your first word
Since every other social network to date has posted publicly by default, most Google+ users expect the same to be true. But it’s not. And truly, you want most of your posts to be public. If you only post to circles, anyone looking at your profile will see an empty page, unless they are IN one of your circles that you posted to.
Make it a rule, as soon as you click in the “Share what’s new” box to create a post, set your post to public every-time, first thing. We can’t share your post to our public stream or link to it if it is not set to public.
#9 – Create a Headline, not a paragraph
Your next step is to create a headline, not a paragraph. That means enclosing your headline in asterisks, one at the beginning, one at the end, no leading or trailing spaces and your headline will appear in bold text.
Most headlines either push fear or shout benefits, or a combination of both. If you don’t know how to write a headline, here’s a great How To Write Hot Headlines article.
#8 – Use an image, in every post
Ever notice that every major blog uses an image in their posts? Well they pay for stock images, so they have immediate access. You probably don’t have the budget for that so here’s how to get royalty free images online.
BEWARE: – There is a penality in Google’s search algorithm for reusing other’s images, here the lowdown on Google’s Image penalty….
Go to Flickr.com >>> Click search >>> click advanced search. You don’t even need to enter keywords yet, here’s the Flickr page this will get you to….
Scroll down the page and check all three of these checkboxes.
- Only search within Creative Commons-licensed content
- Find content to use commercially
- Find content to modify, adapt, or build upon
Now search with your keywords and you will return a list of images that you can use, along with a list of copyright limits. In fact the image on this blog post was found there itself. Just search “top 10″ using the settings above if you want to use it for your own top 10 list blog posts.
To get more traction on both Facebook and Google+ be sure you include a relevant image at the top of your post. That goes double for posts only on Google+. Setting your post apart from the others is key with an image and a headline that tells us there is something better and more benefit laden than the rest of our very busy stream.
#7 – Call to action
While saying “Please reshare, +1 and comment” in an effort to get to the Google+/hot What’s Hot section is a great way to get flagged for gaming the system, you should be including some kind of call to action in a G+ post…
What do you want the reader to do? Click thru to the content, comment there, or comment on the G+ post? Do you want them to answer a specific question? Or do you want then to ask you one?
Then keep that above the fold…. Google+ gives you 9 carriage returns before it cuts off your text and enters the Expand…. link (usually). You have to get your message across in that time or it will never be seen by most. So, if you want the entire post read then return your call to action and post some benefit copy as to why the reader should click “Expand…” and read on.
#6 – Time of day makes or breaks Google+ traffic
Posting in the middle of the night, late evening, too early in the morning or on Holidays is a great way to think Google+ is dead. Two ways you can determine when your market is awake:
1 – Your email list (mine is on AWeber) will have a list geo demographics showing where you are getting subscribers from.
2 – Also your Google Analytics will show where your blogs are getting traffic from. YouTube analytics / insight will show you where your videos are getting engagement and views.
Adjust these time zones to your time and remember, that early morning, mid morning, lunch time and just after, and just after 5 PM are huge engagement times. You can adjust your time to another time zone here…
#5 – Keywords, Hashtags and Hangout search
Use keywords that you want your post to be found under on both Google+ search and Google search. G+ posts are ranking well in both.
Use hashtags just like you learned to do on Twitter beginning with the # pound sign for advanced users that search for content hash tagged linked. There are tons of articles on this and here’s Vic Gundotra’s own hash tag post and video.
Also new just this week is Hangout search filtering in Google+ search.
#4 – Google Analytics, know where you have been, before you move forward
One reason many say Google+ is dead is because they have no way to know what is going on on Google+. Be sure you have Google Analytics set up on your blog so you can really see how Google+ is converting for you.
While I only got 15 comments and 20 +1’s on a post last week, hundreds more clicked thru to the linked content. If you are judging Google+ by public interaction you are probably selling G+ short. So be sure to be measuring your click thru rate for real insight. I will bet you are pleasantly surprised at what you see…
A great way to make notes as to when social media campaigns succeeded or failed is to add annotations to specific days. Here’s a video from Google explaining how to do so…
#3 – Convert your hangouts to YouTube videos
While Google+ Hangouts On Air are still limited to about 200 top users and still in testing, you can still get much of the benefits by screen capturing your hangouts and posting them to YouTube.
Mac users have the software they need already on their machines for free and for Windows users Camtasia is the most popular software and an industry standard.
So while the rest of us wait for On Air streamed hangouts to become public you can return much of the benefits of this to your followers thru screen capture and replays on YouTube.
NOTE: Be sure to say when you post a public hangout that it is being recorded for public replay. It is against YouTube’s TOS to post video with people in it that are unknowing recorded. I have seen videos in the millions of views get taken down due to this violation.
#2 – One G+ Hand Washes The Other
We have all heard about how sharing, comments and +1s make our Google+ posts more visible to others on Google+ and in Google search. But how do you actually get them is a mystery to most. Well it’s easy actually :]
- To get shared by power users, you have to make the first move and share theirs.
- Want lots of comments? Then engage others on posts where conversations are going on. That means you have to read the comments that are previously posted and then join the conversation, not just Twitter style post a one sentece blurb and forget about everyone else. Remember that social media is not about you.
- Guess who I am most apt to +1? People that have +1’d my posts. +1 ing a post on Google+ lets the poster know you were there. Plus one ing comments does the same. Use this time saving tool and let your peeps know you were there, expecially if you are time challenged and they will do the same on yours…
- This is not Twitter or Facebook, we are not going to follow you back just because you follow us. Sharing, commenting, +1 ing… That will get you followed by power users that will re-share your content and do you way more good than any amount of followers will 99% of the time.
#1 – You Tell Me….
This is your chance to shine. Tell me in the comments below what your number one Google+ tip is. You could be featured in the full version of this post in my new Ultimate Guide to Google+ Marketing in PDF. This PDF will be read by 100s of 1000s in 2012 as I am interviewed by top Internet Marketers while I write my new book, “Google+ Marketing: An Hour A Day” published by Sybex this summer, on Barnes and Noble bookshelves and Amazon.com in print and digital delivery.
Be sure to use your Google+ profile link in the URL box so others can follow you as well below.
In the mean time, help your friends out and share this blog post using the social media buttons at the top of this post. Happy New Year to all! – Chris