- Chris Lang
- Google + Plus
- Google +1
- Google Analytics
- Google Android
- Google Authorship
- Google Browser OS
- Google Buzz
- Google Friend Connect
- Google Games
- Google I/O
- Google Latitude
- Google Local Search
- Google Maps
- Google Page Rank
- Google Reader
- Google Search Wiki
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- Google+ Marketing
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- Growing Up Google
- Hangouts On Air
- mobile marketing
- Mobile Networking
- Social Bar
Having had enough of seeing posts about a ‘PageRank update,’ I want Set The Record Straight…
ToolBar PageRank Has Nothing
To Do With True Google
Don’t believe what you hear about toolbar PR, or as the less informed like to call them: PageRank updates. We hear this every few months, each quarter when Google Toolbar PageRank numbers change.
Toolbar PR Is A TOY: –nothing more, nothing less– It has nothing to do with real PageRank algorithms and even less to do with SEO.
What is Toobar PR or Toolbar PageRank?
This green bar, that can be seen in the Google Toolbar available for Internet Explorer, is an indicator of quality, that is true. But it has nothing to do with real Google PageRank Algorithms.
Google’s Toolbar PageRank bar, is just that, a green bar. The number displayed updates 4 times a year, once each quarter. So, you will usually see a change in your ‘Toolbar PR’ as it is called, in April, July, October, for the prior 3 month’s calendar quarters. And for some reason, usually a month early for the fourth quarter, in December.
Google always updates toolbar PR early in December to mess with Christmas shoppers and put pressure on Google SEO spammers. Google will also in December perform a major shakeup of the ranking algorithms, and shake out top sites right at their biggest time of the year.
It called the Google Slap and it comes every year in December. The Google Slap has come every year in December for 10 straight years and toolbar PR always updates a month early in December. Want to know the history of the Google Slap? JGI (just google it)…
Just because your Toolbar number in the green bar changes, that does not mean there is a true algorithmic PageRank update. Don’t fall for this BS that many use to get notice and traction on social posts and blogs.
Some of the unskilled will even try to tell you that the green bar is dynamic, changing all the time. Totally untrue. And they damn well know it. They are lying about this dynamic update to toolbar PR to make themselves seem smart and get the notice of their followings.
Be very wary of the person telling you that there is a PageRank update, because the green bar changed on their sites. Toolbar PR is an indicator of quality, a small, small indicator. Many times in the last 10 years, my sites and gone down a notch in Toolbar PR, meanwhile holding or rising in Google rankings. Toolbar PR should not matter to you in the least!
What is True Google PageRank Then?
True Google PageRank is a dynamic algorithm, that updates many times a day. It is just one of over 55 (probably more now, been away I have) different Google algorithms that form the basis for how Google determines rankings in Google search.
Here is a good write up of how the real PageRank algorithm works on Wikipedia.
So Is Toolbar Important In Any Way, Shape Or Form Then?
Yes, it is, I just don’t want you to become the latest round of Toolbar PR converts that chase the green bar all around.
First of all, if you are going to mention any type of PageRank update, be sure to use the word Toolbar in front of any such quotes, as a true SEO expert, Barry Schwartz did here…
Toolbar PR is a good indicator of quality, just as many other tools like Alexa rankings are. Just like checking Toolbar PR here is, on this PR checker I use at times… Mostly when I have to debunk Toolbar PR each year.
Incoming links and the true PageRank algorithm, are becoming less and less weighted by not just Google but other search engines as well. In fact the major search engine in Asia, just totally removed any ranking algo based on incoming links.
Hope that clarifies things for you and helps visions of sugar plums dance in your head this Christmas season, instead of little green bars… [Just like the image hoax above :]
Fully interactive Google+ comments WordPress plugin, with Spam Control, +1 PM notifications, Circles or Public filtering, HoverCard overlays, and more… With not one line of code or Google API key access needed.
Seriously, I had Google Plus commenting that shares into the commenters Google+ feed installed here in 60 seconds and I did not even have to change one setting. Until now, I was favoring Blogger since Google integrated G+ commenting there some time ago.
You can also choose to only comment, not sharing into G+ if you wish as well.
Here is the 6 minute video take aways for Google Plus marketers
Here’s The Results of my G+ Comments Plugin Testing
Over 300 social shares the first hour.
Checkout Margie’s new Poemtography blog, where poetry, poems and photography become one, now also using Google+ comments for WordPress as well.
Danny Sullivan, the most well know SEO guy there is, had tons of great things to say about “The Internship,” the new Google Movie, due out June 7th.
For those not up on the plot, Vince Vaughn and Owen Wilson, play two out-of-work sales reps who manage to land, against all odds, internships at Google.
Here’s some take aways:
Vince Vaughn’s and Owen Wilson’s initial interview is even via Google Hangout.
Danny Sullivan said:
The Internship is like an anti-The Social Network, a film that paints Google in almost the best light possible.
Google products, often with descriptions that subtly, oh so subtly, sell them.
Vince Vaughn and Owen Wilson are both shown as having Google+ accounts.
What Does This Mean For Google+ Marketers Like You?
You can guess that I am predicting a rush of new Google Plus users in June, and continuing all summer long. Especially to use Google Hangouts.
So it’s time now, to get your Google+ account in order.
- Get your Google profile image and cover up to date and professional.
- That goes for business pages too; Pay for an original, professional cover now.
- Be sure the content you are posting is relevant to who you want to follow you.
- Dump the personal stuff for the next few weeks, and focus on what potential followers in your lead funnel niche want, need.
- Post every day on personal profiles and business pages from now until the end of June. Your pages and profile have to be active.
- It only takes 5 minutes a day to share a great post on Google Plus, and no one wants to follow a page or profile that has not posted in weeks.
- Pay particular attention to your “About page” and craft outgoing links there that lead to landing pages, that take in leads and are focused on conversion.
I am convinced, Google+ will grow faster and be more lively in June and July, than any time in the next year. Take advantage of Google+ Marketing now, or wish you had later.
Chris Lang’s Google I/O Analysis For Marketers
Google I/O For Marketers Analysis Video
Google Conversation Voice Chrome Search Is Live
Google Music Will Make Google+ Massively Popular
Get The Google Music 30 Day Free Trial Here
Resize The New Google Plus 3 Column Feed
Google Mapping Course
YouTube Streaming Available To You Now
New Google Maps Preview
Google Blog Post New Maps Details
Picasa Retires – Google Photos Debut
Auto Awesome – Google Photo Editor
Google Chat – Now Google Hangouts
Yes we sorely miss voice chat, returning soon we hear…
Hangout Dedicated App – Android and iOS
Google I/O Keynote Full
Google Now App
Professional Google+ Covers by Stephan Hovnanian
That is what top SEO expert Mike Blumenthal suggests in his blog post: Authorship Brownouts Due to “FaceRank”? here…
Be sure to read his post completely before I really surprise you below :]
Here is my Authorship Two Cents…
I am finding Authorship thumbnails to be very dynamic, and in 3 searches for the same keyword term I know well, in the same browser, I got 3 different sets of images, this morning, after reading this post. I am also finding less author thumbnails showing than what I would expect.
The search was for my money term, so I am familiar with most of my competition for the term, and yes I was logged into Google. I found no author thumbs showing in social search, and only 5 in 2 pages of results, 10 results per page.
Now, in a search for my Google+ money term, don’t you think there would be tons of authorship thumbnails? Yeah, you would, so would I.
But there was something really odd too…
Most of the author thumbs I saw displayed, had images for people with less than 100 to 200 Google+ followers, quoted in the SERP. I myself only showed in 1 out of 3 repeated searches, created by clicking the search button again and again.
First, I return to my original my stance on this: That not only is Google search so highly customized that you can’t believe anything you see in a Google Search, logged in or logged out.
Even on a clean machine, using your home connection and IP address, your results are heavily customized. I claim this because I have been testing it since 2009, when Google Customized Search rolled out, full time.
Forget social search, and the word “Incognito” is the worst way to describe what Google calls real search results these days. Incognito has nothing to do with Google search not being customized. Incognito is in fact, Google Customized Search.
Second, I believe that Google is promoting less followed people in Google Search, rather than people like myself who is highly followed.
Third, Google is less likely to display people you know and people you follow in these highly customized results, including your own thumbnails. Judging your authorship success by Googling your keyword terms can mislead you.
We have been seeing my own thumbs often not show when logged in as me, Chris Lang. But minutes later, from other machines on other Google logins, in my own home, the same search does show my authorship thumbnails. This has been true for over a year now.
One last thought: When I searched ‘Authorship Brownouts Due to “FaceRank”?’ …. Copying and pasting Mike Blumenthal’s headline for exact accuracy, AJ Kohn was the only person who showed in the 10 results returned. And it was his G+ post that did so as in the screenshot below.
Notice Blumenthal’s own blogs above it do not show author thumbs?
Now that is NOT the most interesting that has happened so far….
Two hours later, in Social Search, (SPYW – search plus one your world) this blog post showed up.
Then in Organic search, (since I refuse to use the misnomer “Incognito”) this blog post outranked AJ Kohn, with my thumbnail showing.
Here is the same search logged out, but let me remind you, this is still a customized search for me, since I am still in the same browser, on the same IP address, in Denver, CO.
I did check this result from a Internet Cafe PC, and it is accurate and non customized to me as it is above.
So what is really going on with Authorship here? Only Google knows, and we keep guessing!
UPDATE: Be sure to note, in Blumenthal’s post, he did say, he just changed to color for B&W yesterday. It usually takes 3 days for G+ thumbs to update.
But my main interest in this test is to see who ranks where from different links on a highly, highly niche term. Expect Mike to show in this search on Monday in color.
I have seen so many saying they are reorganizing their Circles for 2013, or saying they are removing many from their Circles.
I suggest your ask yourself these 10 Google Plus questions about why someone would Circle YOU first!
#10 Is what I share valuable?
#9 Is what I share valuable to people who click thru to my sites?
#8 If it is valuable, is it worth Circling me to get more?
#7 If it is worth Circling me for, is it valuable enough to get me added to a top level Circle?
#6 If I am added to a top level Circle is this the kind of valuable material I share all the time, or will I be removed later since since I share whatever suits me that day?
#5 Just because I get big shares on off Business oriented posts, like Caturday pics, does this endear my following?
#4 Did people Circle me for what I share or just because some big G+er shared a Circle?
#3 Do I observe the 80 / 20 rule? 80% Great Content – 20% My Own Content at the most?
#2 Do I have the fortitude to say no when someone asks me to share something that does not get a yes above?
#1 I if were to add me to a Circle today, by juding what is on my personal profile right now, what Circle would I add me to?
I would love to hear how you answered yourself in the comments below…
You may have heard that G+ pages can now +1 and comment on any post, be it a page or a personal profile post.
But what I really want to do is Share great content from G+ers to my page. Right?
In this short video today I show you all the breaking news AND how you can now share any content into your Google+ page.
Also Google is finally talking Google Analytics for G+ pages. It’s all here in this 8 minute video.
UPDATE: Watching at 4:32 plus ones are still rejected. The warning appears at the top of the page (in red) but is easy to miss. Thanks to Robert Wallis for pointing this out. What matters to me is commenting and above all sharing great content to my pages.
- Analytics for pages coming http://www.google.com/intl/en/+/business/measure.html
And remember, Google Places pages with G+ integrated can now do the same, so you can comment all over the place as your Google+ Places, G+ biz page.
Have fun with this a share some great content to your G+ pages.
One of my G+ Jedi Members asked how local businesses, you know, real brick and mortar Mom And Pop type stuff using Google+ Hangouts On Air for their business.
I felt this one as worth answering publicly.
*** Reader Question ***
How can a Plumber or Restaurant use Hangouts On Air?
I can’t say as I want to watch a Plumber fix a toilet live unless it’s my own toilet, but a Restaurant?
Cooking lessons anyone?
Food shows about new entrees?
Le’ts get the bartender (better yet a male and female of the 20 something very attractive variety) both behind the bar and have them pour the Winter drink specials.
You already have well dressed, smart people for your show. You already have a beautiful, branded backdrop for the Hangout broadcast. Restaurants are well lit, and it is easy to shoot this kind of Hangout in the morning before the regular staff comes in. You could even stage some of the staff in street clothes at the bar in the background, really make it seem like THE fun place that I want to bring my wife or date.
Mmmm I can just about taste the Bailey’s / Beam and Coffee now.
Get them back behind the bar to again pour the spring specials.
Believe me, I was a GREAT waiter back when, and if you own a restaurant you are already up to here in fantastic actors that crave the spotlight.
But if you have clients that #1 are way time challenged and #2 way tech challenged, then this is a opportunity for you to handle the camera work for them and get paid on some extra consulting hours.
Got more questions about how Hangouts on Air can be used for business? Ask below and I will do my best to show you the way. – Chris
Here’s how to watch that hour long Hangout interview video at up to two times the speed of the normal YouTube play rate
Fun tip of the day: To watch YouTube videos faster or slower, activate the HTML5 mode ( youtube.com/html5 ) and then use the settings “cog” below the video.
You can try this out now on the video below
How To Make Money With Google Hangouts Video on YouTube here…
NOTE: If you want to embed the player, you will have to use the iFrame code, not the old object flash embed code, since again, this is an HTML 5 tool, not a flash tool.
Thanks to John Mueller of Google Switzerland for this awesome tip.
Videos with ads do not support double speed, since they are still in flash.
Below are the notes from the Google Experiment.
We support browsers that support both the video tag in HTML5 and either the h.264 video codec or the WebM format (with VP8 codec). These include:
- Firefox 4
- Google Chrome (WebM)Opera 10.6+
- Apple Safari
- Microsoft Internet Explorer 9
- Microsoft Internet Explorer 6, 7, or 8 with Google Chrome Frame installed (Get Google Chrome Frame)
Fullscreen support is partially implemented. Pressing the fullscreen button will expand the player to fill your browser. If your browser supports a fullscreen option, you can then use that to truly fill the screen
If you want to find videos with WebM formats available, you can use the Advanced Search options to look for them (or just add &webm=1 to any search URL)
Videos with ads are not supported (they will play in the Flash player)
On Firefox and Opera, only videos with WebM transcodes will play in HTML5
If you’ve opted in to other testtube experiments, you may not get the HTML5 player (Feather is supported, though)
Be sure to let your own viewers that they can watch your videos at a much faster frame rate to save them time and get more views.